SPONSORSHIP OPPORTUNITY

Sponsor Our Boats. Be Seen Where Teamwork Happens.

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Cambridge Rowing Experience is one of Cambridge’s fastest-growing and most unforgettable experiences, blending heritage, adventure and teamwork on the River Cam. Since 2021, we’ve welcomed locals, UK visitors and international guests — as well as companies from across the country choosing CRE for market-leading corporate team-building sessions.

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Now, for the first time, two companies have the chance to become official sponsors:

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• Primary Sponsorship – sponsor our core eight rowing blades, used throughout the year on the river. Your logo will be prominently displayed, delivering repeated, highly visible exposure during every experience, as well as across photography, video and participant-generated social media content.

• Development Sponsorship – sponsor our training blades, used to teach participants the fundamentals of rowing in pairs. These blades create the moment where teamwork clicks into action, allowing participants to apply their technique in a controlled environment before progressing to full rowing blades.​

 

This is not passive advertising. Participants actively engage with our equipment, photograph it, share it and remember it — creating strong brand recall and positive association.

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Reach Both Corporate Decision-Makers and Local Consumers

CRE occupies a unique position in the city, appealing to both:

• B2B audiences — companies investing in leadership, collaboration and team performance

• B2C audiences — local residents and visitors enjoying Cambridge’s lifestyle, heritage and outdoor culture. 

 

Corporate clients visit CRE for away days, leadership development and team-building experiences, including decision-makers, managers and senior professionals from across the UK and overseas. At the same time, nearly half of our UK participants are from Cambridgeshire, offering powerful local reach for consumer-facing brands.

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Sponsorship places your brand at the centre of this intersection — where teamwork, enjoyment and shared achievement come together.

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A Brand Alignment That Makes Sense

Sponsoring Cambridge Rowing Experience aligns your brand with values that resonate across both business and consumer audiences:

• Teamwork, leadership and collaboration

• Health, wellbeing and outdoor activity

• Trust, professionalism and excellence

• Cambridge’s heritage, prestige and global appeal

 

For sponsors, this means more than visibility. It means becoming part of an experience people talk about, photograph, recommend — and remember.